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Chris Pirrotta

Digital pioneer, community advocate, and dedicated father of three Parkland students.

Greetings, I'm Chris Pirrotta.

Residing in South Whitehall with my three children who attend the Parkland School District, I am deeply rooted in our community's success both as a parent and as an advocate. Our district's achievements are a testament to the dedication and hard work of countless individuals, and I am committed to building upon that legacy.

Professionally, I serve as the Vice President of Marketing at Sideshow. Over the past two decades, I've been instrumental in guiding the brand from its early days to its current stature as a leader in the pop culture industry. This journey has equipped me with a wealth of experience in strategic growth, team collaboration, and stakeholder engagement — skills that I believe are transferable and beneficial to the school board's mission.

Beyond the boardroom, my affinity for pop culture runs deep. Whether it's navigating the galaxies of Star Wars, traversing the realms of Middle Earth, or embarking on a Star Trek adventure, I'm all in. And while I might not wear a cloak or wield a lightsaber in public, don’t be surprised if you spot me sporting attire that subtly nods to my favorite universes.

I'm excited and eager to bring my professional expertise, community commitment, and personal enthusiasm to the table. Together, I believe we can continue to elevate our district to new heights.


1. Why are you running for school board?  


I’m proud of Parkland School District’s achievements, including leading the state and country in academics, arts, athletics, and the lowest county millage rates. As a frequent participant in board meetings since 2020, I witnessed national politics’ attempts to divide our community. I had to stand up to support the dedicated volunteers already expertly running our district. I also knew I could bring new perspectives and professional experience to the board. I’m committed to maintaining and surpassing our community’s expectations while ensuring fiscal responsibility.


2. What are the most important issues facing your district?

As Parkland’s reputation spreads, it attracts families seeking excellent education and high property values. Our growth poses operational opportunities, necessitating fiscally prudent strategies to maintain our success. We must preserve our high educational standards, faculty appeal, and minimize taxpayer burdens. Equally vital is our kids’ mental well-being and safety. Amidst social media challenges and pandemic impacts, divisive times require unwavering support for our district’s youth, especially those most vulnerable. Collaborating with parents, I want to counter these unrealistic and outdated ideas, ensuring the success of our students in a modern society. In addition, safety protocols, already robust at Parkland, require ongoing review and enhancement as society faces novel challenges. 

3. What is your professional background/experience?  What skills would you bring to the board?


I am the Vice President of Marketing at Sideshow, a specialty manufacturer in Thousand Oaks, California. With Sideshow since 2001, I’ve co-built a brand and company from obscurity to an over $100 million pop culture juggernaut. My boundless enthusiasm for creative solutions, adept team-building, and a steadfast ‘trust the experts’ approach enrich the board’s dynamics. Additionally, my ‘beginner’s mindset’ strategy puts the community members and parents front and center on every decision facing the board. 

4. Have you run for political office previously?  Have you been politically active?

No, political office never crossed my mind due to divisive climates. I firmly believe that the vocal minority dominating discord is just that, a minority. Our community is inherently positive, driven by kindness over division. I’ve actively participated in Parkland board meetings since 2020, but my political engagement and experience have been limited. We don’t want seasoned politicians associated with school boards; rather, we need seasoned professionals who understand decorum, professional communication, and ultimately respect our fellow community members. The board should represent a cross-section of our community, harnessing the diversity of experiences for maximum impact. 

5. What is the most important role of the school board in your opinion?


I believe the most important role of a school board, which matches the definition from the state, is maintaining a collective legislative body committed to providing every student the opportunity for growth and achievement through public education. This role mandates giving voice and consideration to all perspectives, not just meeting attendees or vocal factions. It also means providing a culture of transparency to counteract miscommunication and conspiracy.

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